Be Wary of "Great" Investments
Humans are hard-wired to seek good and avoid bad—it’s one of our critical survival mechanisms. It serves well in day-to- day activities, however, it can be a hazardous investment strategy. Most folks simply characterize “bad” stocks, mutual funds or markets as those that have been going down for a while. Conversely, when prices have been rising, stocks and funds are “good.” If they’ve been going up for a long time, they can even be “great!” Naturally, investors strive to buy
